We believe that we’ve created perhaps the deepest and most compelling brand of any community in New England. We’re excited to spread the Barre story to people and businesses throughout the Northeast and beyond, and most importantly, to begin to write the next chapters in the history of Barre’s growth, innovation and of our community.

We want all of you to be part of the ongoing effort to help Barre grow, prosper and to make our community stronger than ever. We’re beginning a capital campaign to fund the marketing outreach. Here’s how you can help us tell our story:

  • Join the conversation on Facebook @BarreAreaDevelopment
  • Send friends to
  • Share your favorite films on social media to help Barre go viral.
  • Make a contribution in any amount you can.
  • Ask your employer to donate also, or to match your donation.
  • Barre businesses, please consider a Rock Solid membership. Program details coming soon!
  • We always need volunteers to help manage fundraising events and spread the word.


To date, the Rock Solid effort has produced:

  • The new Barre Rock Solid logo and brand
  • 3 detailed and distinct website portals.17 individual films (over an hour of stories) about Barre businesses, Barre people and our signature institutions
  • Feature in Business Facilities Magazine, a nationwide corporate site selection magazine. Check out BARRE, VT: COUNTRY COSMOPOLITAN today!
  • A creative, compelling series of digital ads.
  • A comprehensive marketing and media strategy going forward.

Now we need to begin the next phase focused on what we call our Three Pillars of Growth – new families, new businesses and new visitors – and to show them exactly what makes the Barre community such a great place to live, do business and visit.

Working with our partners at The Imagination Company, one of New England’s most accomplished branding and marketing firms, we’ve developed a multi-faceted strategy to reach out to these different demographics. Using highly targeted digital advertising, we’ll be driving people to one of the three specific portals at this website. Each portal has been developed to speak directly to each pillar of growth and to the potential new residents, businesses or visitors we reach out to.

*BADC is a non-profit development organization that promotes economic development in Barre Town and Barre City. The BADC coordinates many activities that help maintain and improve civic pride and the economic, social and cultural quality of life in Barre Town and Barre City. LEARN MORE

Barre’s Rock Solid Business Partners

Stone & Browning Property Management